The CEO is primarily interested in the bottomline

Disney's Celebration Place
Woman using umbrella for shade, not rain, at Disney’s Celebration Place.

 

CEO’s and other senior executives want quick, cost effective solutions to things they’ve been unable to conquer.

My main job is finding creative ways to help them see their blindspot.

It’s gonna take time and money.

And a level of commitment they’ve never experienced before.

Note to self: Selling is the transfer of enthusiasm.

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