Disney Brand Loyalty Keynote Speaker
Five daily blogs about life's 5 big choices on five different sites.
Unofficial If Disney Ran Your Life podcast release January 25, 2019 proceeded official Podcast launch exactly one year later – nearly three weeks ago.
What’s cool is that Jody trusted me to proceed with the mantra, “This might not work”.
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Exposure trumps revenue in 2020.
This revelation just appeared minutes ago while replying to an early business-day-client email.
This year is about marketing and getting the word out.
Why?
The theories about many business strategies and tactics are simply that, theories.
If you have owned your business for at least 11 years, you absolutely understand. If you are in the first year to five years, you haven’t yet discovered the reality of longer-term growth and reputation marketing.
Burn the ships.
.think .differently
Over-focus.
Super excited.
Day one.
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This website is about our WORK. To ponder today’s post about our HQ, click here.
If you want to stay on this site and read more posts from this Blog, click here.
Can’t help but wonder what happened on the backstage side of our business to come up with this (Wheel of Fortune last night).
Big, fun, creative marketing ideas are a different kind of creativity than the day to day grind on the customer service front lines.
You understand the difference, right?
Marketing creativity is seen publicly by millions. Front-line operational creativity is invisible to customers (Guests).
Marketing creativity can become an annual event like the recent, “I’m going to Disney World” super bowl commercial, but no customers are personally impacted while visiting a Disney Destination because of that creative idea.
Frontline operational creativity can become a new customer process (or a removal or improvement of an existing process) and impact tens of millions of customers (Guests) annually, year after year. Additionally, one process enhancement can impact not only each customer, but every interaction with every employee – literally billions of interactions annually, year after year.
You want an example right?
Sure, take the FastPass clocks at FastPass eligible Disney Attractions. The clocks were a frontline Cast Member idea. Originally, it was an argument awkward debate between the Cast Member and the Guest as to who’s watch had the “correct” FastPass entrance time. The clocks became the official tie-breaker when two watches didn’t match and life returned to normal for every customer henceforth.
Backstage, Castzooming (Costuming), the process whereby Employees (Cast Members) obtain their daily Disney Costumes moved from a daily one-for-one exchange to a once a week, all five costumes exchange. Not only that, Cast Member asked to be able to take them home. Billions of cumulative employee interactions enhanced by two radical front line employee ideas.
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This website is about our WORK. To ponder today’s post about our HQ, click here.
If you want to stay on this site and read more posts from this Blog, click here.
The science of creativity in exceeding expectations, based on my 44 years of field research, is that going the extra mile is a flawed concept to get there.
It’s unfair, that news.
Yet this news has a silver lining – go the extra inch.
You’re welcome.
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This website is about our WORK. To ponder today’s post about our HQ, click here.
If you want to stay on this site and read more posts from this Blog, click here.
Madrid Disney Creativity Keynote Speech is in five days. Four months ago the framework (photo above) was laid out and the client approved.
We are expecting 1,000 attendees.
The speech is scheduled for 50 minutes, but it’s mapped for 45. Better yet, map it out for 40 minutes. Rarely does a conference start, and stay, on time.
Son, it’s easier to add a story or activity than to have to remove an important component minutes or hours before you speak.
My speeches are methodically intentional with specific insights, relevant stories, and excellent activities.
To have to take a strategic insight, story, or activity out means the speech’s DNA has been tampered with.
Son, this is a perfect example of over-focusing on the things i used to under-focus on or ignore.
i also clarify in advance if the conference is behind schedule and i start late, do i still take the agreed upon speech time.
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This website is about our WORK. To ponder today’s post about our HQ, click here.
If you want to stay on this site and read more posts from this Blog, click here.