email – Disney Brand Loyalty Keynote Speaker

If you are not in a position to do the same, you’re stuck

This is what writer’s flood looks like.

The following message is a copy and paste of an email exchange yesterday with someone seeking my time and advice. The famous Company is asking for a very detailed six-month proposal to elevate their company to world-class status without peer.

Here’s the email i wrote…

Ok, couple things…and all of this is my personal opinion from a lifetime at Disney and nearly a decade as a business owner.

Yes, we’ll figure out a call for Tomorrow or Tues …before 9am will be best…tomorrow 830am-9am? Time may need flex a little on either side.

Rereading your first msg, they’re asking you for a consulting proposal – for free!

Be careful…..Not a fan of this. And i’d probably only do it verbally, or if in writing, very high level, intentionally leaving out all the how-to’s.

That said, they are in a position to walk away from you because of who they are.

As an entrepreneur, i do not operate under any textbook theory – none.

Everything is negotiable.

Additionally, you will NEVER have enough leadership authority if you’re not willing and able to walk away.

If they want you, they’ll figure out how to get and retain you.

To go any further with this, we should talk. Words on a screen are tricky without tone, and banter.

Be amazed and be amazing.

PS. What do you want in your next 10 years? Does this position help you or does it protect you from something bigger that might not work?

During our call, i suggested the applicant ask the famous company, “What have you tried so far and why hasn’t it worked?”

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My email response for posterity

Boldness fertilizes genius. Just before i filed this email in the digital client folder, i reread it. And i thought to myself, “You wrote that? That’s pretty bold. i like it.”

“Your profession is not what brings home your paycheck. Your profession is what you were put on earth to do with such passion and such intensity that it becomes spiritual in calling.” – Vincent Van Gogh

Yesterday…my email reply…

Thanks for your message. The proposed call was intended for us, not the committee.

The purpose is to accelerate my understanding of what the bullseye is for the keynote speech.

There’d be three possible outcomes from our call:

1. We’d both easily realize my content isn’t a right fit for your target.
2. The bullseye and my content would be close but not a perfect match. And if i can’t hit the bullseye, i’d decline.
3. Or, there’s no one else in the world who can not only hit your bullseye like my content can, but i’ll actually split the arrow already in the bullseye.

The fact there’s no video on my website is a bold and different move. It’s intentional. And risky. The same intentionality (and risk) Disney Institute applies to their website and You Tube channel.

PS. If your conference isn’t aiming for content that can change things, i’ll have to respectfully pass. There are more committees than not that are subconsciously going through the motions and checking off their to-dos, without respect for bold and risky.

Taking risks is risky. So is playing it safe.

Be amazed and be amazing. Our world needs more of that.

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Visualize what it’s worth before deciding anything

think differently — While driving i dictated this to our son, he typed it and sent it to me as a text.

Visualize what it’s worth to you (and your Company) to have a world-best cultural architect (from the 5th, and climbing, most admired company in the world) at your disposal for as long as you need; now imagine your journey without that resource.

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This website is about our career health. To leave this site to read today’s post on my home health website, click here.