Downside to world-class organizational vibrancy

The downside to world-class organizational vibrancy? None. There’s something about world-class organizational vibrancy that attracts and retains great (loyal) employees. Same thing happens with customers. World-class customer service vibrancy attracts and retains great (loyal) customers. •  •  •  •  • This website is about our WORK. To ponder today’s post about our HQ, click here. If you want […]

We know great brand loyalty is a competitive advantage

Any leader and any organization, in any industry, can architect world-class brand loyaty using systems and processes they control. World-Class Brand Loyalty is not reserved for special organizations that have secrets others don’t and never will have. Exceptional loyalty is built with three fundamental blueprints. Jeff’s Disney Keynote will be interactive, fun, thought-provoking, and comes […]

Branding and Customer Experience quotes

    Branding and Customer Experience essential business insights: Emotion trumps everything. The goal of Marketing is trust. The other goal of marketing is to sell more stuff, to more people, more often. Clarity is power. Build your box and think inside it. Employees are customers too. You must be obsessed with continuously improving your […]

Disney Institute Brand Loyalty Keynote Speakers

There are three (not four) world-class basics that make up the Disney Brand Loyalty architecture. i have been teaching our Son (now 18) these Disney blueprints for two-thirds of his life. We are both more aware human beings because of this student-teacher-student relationship. Everything i learned, did, and taught from 32 years as an insider and two-time […]

Read just the first sentence in the Tweet

  Read just the first sentence in the Tweet. Only that sentence. At Disney, training is highly structured, designed by an expert Human Resources team, and delivered by carefully chosen hourly Cast Members called “Disney Trainers”. A Disney Trainer is not a full-time role. You perform your normal Host/Hostess role and when you are needed, you […]