Phrases Shape Corporate Culture

Phrases and icons help organizations (and people) shape their brand, maintain their brand, enhance their brand and perpetuate their brand.

Most people have no idea what I’m talking about, at least not consciously. Once you hear the branding message, it’ll make more sense.

Enjoy this one-take-You Tube video from me, jeff noel (hello), the five-a-day blogger:

Tomorrow, I’ll expand on this concept. You’re sure to gain valuable insight from these simple, and I man ridiculously simple, examples.

The key to the simple stuff?  That’ll be revealed soon too.

Abundance Seth Godin?

Abundance and Seth Godin?  At the risk of having you leave jungle jeff and never come back, I’d like to share access to Seth Godin’s brand new eBook, What Matters Now.

It’s free, click here to download the PDF.

I’m copying the bulk of Seth Godin’s email blog post from yesterday, for your convenience:

“Now, more than ever, we need to shake things up.

Now, more than ever, we need a different way of thinking, a useful way to focus and the energy to turn the game around. I hope a new ebook I’ve organized will get you started on that path. It took months, but I think you’ll find it worth it the effort.

Here are more than seventy big thinkers, each sharing an idea for you to think about as we head into the new year. From bestselling author Elizabeth Gilbert to brilliant tech thinker Kevin Kelly, from publisher Tim O’Reilly to radio host Dave Ramsey, there are some important people riffing about important ideas here. The ebook includes Tom Peters, Jackie Huba and Jason Fried, along with Gina Trapani, Bill Taylor and Alan Webber.

Here’s the deal: it’s free. Download it here. Or from any of the many sites around the web that areposting it with insightful commentary. Tweet it, email it, post it on your own site. I think it might befun to make up your own riff and post it on your blog or online profile as well. It’s a good exercise. Can we get this in the hands of 5 million people? You can find an easy to use version on Scribd as well. Please share.”

Leaders Focus On Culture

Of the things a leader can spend time doing, maintaining, growing and reinforcing corporate culture should be on the short list of critical success factors.

Can you imagine trying to be world-class with an average corporate culture?

Can you imagine a team of highly energized, focused, and driven professionals in an average corporate culture?

What would happen if a great organization took it’s corporate culture for granted?

What would happen to a good (not great) organization that elevated it’s corporate culture?

The other day, I went outside my Hotel for a breath of fresh air. During a ten minute break to take a walk, I shot a half dozen “one-take-You Tube videos”.

Most of them were about culture.  You can observe a lot by watching:

Maybe you are all set with your corporate culture. Maybe you have a great personal culture for you and your family. You do focus these business applications to your personal life, right?

The View Never Changes If

If you’re not the lead reindeer, the view never changes. Being emplyed is like that too.  And it reminds me that as a leader, it’s incumbent on me to see the future and describe to others what it looks like.

Someone has to set the vision.  If it ain’t the leader, what have you got?  Seriously.  If the leader doesn’t do it, you’re in serious trouble.

Imagine these guys without a lead reindeer:

PS. Okay, so they’re not exactly reindeer, but you get the point. Make your day great. You know where you’re headed, right?

jungle jeff and His Camera

jungle jeff always has a camera in his pocket.  Always.  Well okay, not always.  Not while sleeping.  Who has pockets while sleeping?

Einstein once said, “Setting an example is not the main means of influencing another, it is the only means.”

Writing as the five-a-day blogger, it is a hope that I may become the change I wish to see in the world.

A camera is a helpful tool to capture thoughts and share them in a different way, a visual way.  Expect to see quite a few One-Take-You Tube videos in the next couple days.  Carpe diem!