Be A Yes Person

We understand the ready, fire, aim concept.

But do we live the essential essence of the opposite; intentional and proactive thinking and doing?

Years ago one of my favorite Disney colleagues, Dennis Frare, shared a statement that is one of the most profound truths i’ve ever heard.

To know is to do. To know and not do, is to not yet know.

The value of the following yes-or-no questions is self-evident and irrefutable.

Have fun answering.

1. i have read at least 12 brand loyalty books?
2. i am the most passionate student of brand loyalty i know?
3. i subscribe to, and read, at least two daily brand loyalty blogs?
4. i have personally written extensively (subjective) about brand loyalty strategy and tactics?
5. i teach brand loyalty to others?
6. i have deep comprehension for creating world-class, scalable, and sustainable emotional connections?

These questions are the ticket to the dance. They are in no way all-inclusive. The road to excellence has no finish line.

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This website is about our WORK. To ponder today’s post about our HOME, click here.

Ready, Fire, Aim

Before you go any further, ask yourself some honest loyalty questions.

If you are unable to answer yes to every question, you should rethink your motivation.

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This website is about our WORK. To ponder today’s post about our HOME, click here.

Stop piling it on

Do an inventory of your business book collection, business email subscriptions, self-improvement Facebook pages you’ve liked, and people you follow on Twitter and LinkedIn.

Quit buying business books you’ll never read.

Quit listening to podcasts.

Quit reading blog posts.

Quite surfing LinkedIn and Twitter for the next brand loyalty nugget.

How much brand loyalty information do you need before you can convince yourself you’re confident in your brand loyalty convictions?

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This website is about our WORK. To ponder today’s post about our HOME, click here.

Fear is a Liar

We admire legendary corporate cultures. Companies like Apple, Harley-Davidson, Southwest Airlines, and of course, Disney, come to mind immediately.

If we are honest with ourselves, would we say, deep down, we’ll never be as good.

i mean, seriously, how could we possibly create world-class brand reputation that actually manifests itself as organizational vibrancy?

We can’t.

And we believe the script we tell ourselves.

What if i challenged you to .think .differently?

To imagine being able to draw up cultural blueprints; to architect a foundation that you can’t wait to show and tell others about.

This book illustrates the three foundational brand loyalty building blocks for world-class corporate culture.

It’s just a dream and a drawing, but guess what?

Now you have a drawing.

You never had a blueprint before.

You’re welcome.

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This website is about our WORK. To ponder today’s post about our HOME, click here.

The Law of Emotional Brand Connections

Emotion trumps everything.

Customers cannot comprehend the quality of your infrastructure, your equipment, your employee training, or your supply chain.

All the customer knows is how you make them feel.

Your brand is your reputation.

Your brand is the first thing your customers (and employees) think of when they see you or hear your name.

Brand loyalty has one mission, to enhance and enlarge your reputation.

If this seems obvious, then can we state the obvious? Every touchpoint your organization has is an opportunity to wow your customer. Touchpoints aren’t meant to meet expectations, they’re met to exceed expectations.

Imagine what would happen if every employee, at every customer touch point, wowed your customer.

Imagine if this happened half the time.

Imagine if it happened less than half the time.

The key to exceeding customer expectations is paying attention to details the customer doesn’t expect you to pay attention to. The low expectation is often driven by an industry standard or your own organization’s reputation.

Maybe you have a competitive product because of quality, price, or both. What happens when a competitor one-ups you? They lower their price or improve the quality?

What happens if they launch (and sustain) a customer service renaissance that catches you unprepared to culturally address.

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This website is about our WORK. To ponder today’s post about our HOME, click here.