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Disney Brand Loyalty Book

Four tier brand?

Four tier brand?

Perhaps.

  1. Magic like Walt
  2. Future like Elon
  3. Ordinary like jeff
  4. Simple like Steve Jobs

On the lookout for a radical revelation during Covid19.

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Disney Brand Loyalty Book

Inspiration courtesy of Post-It Notes

jeff noel question

Ever been inspired by a post-it note on your desk?

It just happened to me…

Those people who .think .differently

You know the ones.

They ask questions that can leave you feeling vulnerable, possibly even attacked, and at the very least, a little guilty.

These same thinkers, to others, crack open a door (or even kick the door down) on unsolvable challenges and leave people feeling challenged, hopeful, optimistic, motivated – desiring a future that’s not only better than now, but much better.

Are you satisfied?

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Disney Brand Loyalty Book

Surprise and delight

Disneyland's Blue Bayou Restaurant
Favorite Disneyland Restaurant.
Inside Disneyland's Blue Bayou Restaurant
Inside Disneyland’s Blue Bayou Restaurant last night. It’s darker than the photo reveals.
Restaurant menu light
The built-in menu light was a huge wow for me.

Surprise and delight was everywhere at Disneyland and Disney’s California Adventure yesterday. In fact, all week.

Day after day, hour after hour.

Wow!

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Disney Brand Loyalty Book

Employees are customers too

Mr. Noel and Mr. Fredrickson, two days ago. Or as we say at Disney, Jeff and Carl. Employees are customers too.

Employees are customers too.

Easy to forget.

Might even be easy to never establish this organizational philosophy.

But if you do believe it, it can be insidiously easy to let it slip away.

Why?

Because the reality is employees are lucky to work for a great organization.

Conversely, great organizations are lucky to have great employees who want to work for them.

It absolutely works 100% both ways.

Neither should ever get complacent.

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Disney Brand Loyalty Book

Hate mistakes

Some students from Mr. Ray’s class. Mr. Ray is a Stingray.

Hate mistakes with a passion.

Be choosy which mistakes to hate.

Hate the mistakes that:

  • Breed fear, excuses, and conformity.

All other mistakes – also known as failures – are to be loved:

  • Risk-taking, creativity, setbacks, impossible.

Bonus: Make people great at being student-teachers.

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