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Disney Brand Loyalty Book

Disney Customer Service architecture

Profoundly simple insight. Simply profound insight.

As a leader, is everyone in your organization crystal clear on your Customer Service architecture?

When everyone is crystal clear, Magic happens – it’s called “the wow-factor”.

Disney Customer Service architecture, the outline:

  1. Goal
  2. Tool kit
  3. Reason why
  4. Leadership self-check

Disney Customer Service architecture, summary:

  1. The Bullseye of every interaction
  2. A 360-degree customer analysis
  3. A Unifying Purpose
  4. Are you a thermometer or a thermostat?

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Disney Brand Loyalty Book

Promises are critical success factors

Promises are critical success factors.

In business with employees, customers, and shareholders.

In personal life with spouse, partner, children, etc.

Why?

Because people like to know what to expect.

People also like promises kept.

PS. Trust is the most important element of any relationship (that i know of).

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Disney Brand Loyalty Book

Try your best to see it through them

Could be the replacement photo for the podcast start… Time will tell.

Try your best to see your product or service through the eyes of the customer.

Be present, if you can, the same way you would be present for your child if they had a big problem – like losing their beloved teddy bear.

To you it’s just a plush toy that can be replaced for a few dollars. For them it’s their very best friend in the whole world.

Reflecting on this has me wondering if i am truly present to see my client’s biggest challenges through my client’s eyes.

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Disney Brand Loyalty Book

Make dramatic leaps

Snapped this yesterday to reply to a text.
Directly overhead. Yesterday near Magic Kingdom toll plaza.

Make dramatic leaps in Guest Service has long been a personal Disney mantra.

When a crazy idea is followed by an immediate comment of, “that will never work”, you have just witnessed the seed of a dramatic leap being planted.

jn

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Disney Brand Loyalty Book

Lead like you mean it

More views from Grinnell Glacier trail.

Lead like you mean it.

When people ask what it was like to work at Disney (1982-2014), the response is always, “It depends on who your leader was.”

In the final decade serving at Disney, there was enough earned wisdom to thrive whether leadership was good, very good, or excellent.

Inexperience leads many to believe they have to accept their fate if they work for a good or very good leader instead of an excellent leader.

At Disney we say, good and very good aren’t good enough.

Learned to focus passion, art, energy, and purpose on being the best partner for our team, the best facilitator for our participants, and in doing those two exceptionally well, the business result (rebooking/recommending) took care of itself.

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