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Brand Loyalty Quotable

Dear jeff, this is marketing

Floor seating was all that was available. It was perfect. One of my Summer offices.

Marketing has been on my mind since day one (early 2008), specifically the brand story.

Why?

Because brand is the first thing people think of when they see or hear your name.

If consumer thoughts are remarkable, you stand a greater chance of being a natural choice at a high price point.

Being the same as the others is no way to get picked. Neither is offering a low fee, because someone is always willing to bid lower to get picked.

A clear, concise, and compelling marketing message is your best sales tool.

Nothing happens until a sale is made.

When humans make choices–that’s marketing. Marketing is the difficult work of telling a story that resonates, of bringing a consistent set of promises to people who want to hear them.

Seth Godin

Marketing isn’t about shortcuts, hustle or deception. Marketing is the art (and the science) of serving the people you seek to serve, to do better work by finding and satisfying needs. Marketing is the practice of making things better by making better things.

Seth

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Categories
Brand Loyalty

The Apple Temple

The old phone (right) automatically sets up the new phone.
Easy to follow steps.
The iPhone is an intuitive tool.

The Apple Temple.

Trust built this temple.

Trust keeps the temple open.

Turning the iPhone 11 Pro Max into my new phone was easy yesterday, as expected.

Picking up the Series 5 Apple Watch in a few hours to complete the business equipment upgrade.

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Categories
Brand Loyalty

You have one job – maintain or enhance?

Disney Keynote Speaker
Your job isn’t to maintain, your job as a leader is to make things better.

 

 

This list is courtesy of Seth Godin.

  • Add energy to every conversation
  • Ask why
  • Find obsolete things on your task list and remove them
  • Treat customers better than they expect
  • Offer to help co-workers before they ask
  • Feed the plants
  • Leave things more organized than you found them
  • Invent a moment of silliness
  • Highlight good work from your peers
  • Find other great employees to join the team
  • Cut costs
  • Help invent a new product or service that people really want
  • Get smarter at your job through training or books
  • Encourage curiosity
  • Surface and highlight difficult decisions
  • Figure out what didn’t work
  • Organize the bookshelf
  • Start a club
  • Tell a joke at no one’s expense
  • Smile a lot.

 

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Categories
Brand Loyalty

How are you different?

Disney Keynote Speakers
i don’t carry very much and always intentional about what i carry. Photo: Going-to-the-Sun Mountain dusted with snow, late September 2017.

 

It was an entirely new experience.

A mashup between a keynote speech discovery call and a cultural transformation planning meeting.

Keynote speeches are usually a one-and-done scenario.

Yet we talked like there could be long-term opportunities.

In reality, it’s my generous offer to expand the keynote speech.

To offer more without increasing the price.

Why?

Because they have indicated they’ll pay my full keynote speech price.

i offered way more than a typical keynote speaker offers.

Why?

Differentiation.

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This website is about our WORK. To ponder today’s post about our HQ, click here.

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Categories
Brand Loyalty

He did something that crushed it all

Disney Cast Members
Tom (right) was our heir apparent for Bob Iger’s position (Disney CEO). The Board nixed it. Tom is no longer with Disney but he was at Disney yesterday, working.

 

Disney Grand Floridian Cast Members
Disney’s Grand Floridian Resort and Spa Cast Members. Rare to see two Walt Disney Legacy name tags this close together.

 

Disney Cast Members
me, Pete, and Jerry. Jerry and i go back almost three decades. Pete and i, about three minutes.

 

Disney Cast Members
Brett has a twin brother Brent. Brett and Brent are known among Grand Cast as “the Twins”. Have known them both for almost three decades. The Grand is a special Disney Family atmosphere.

 

He did something that crushed it all.

Whatever it was, it couldn’t outweigh all the good he did.

When the Disney Board speaks, people listen.

So Bob Iger extended his contract at CEO.

PS. Richard is 92 years young.

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This website is about our WORK. To ponder today’s post about our HQ, click here.

If you want to stay on this site and read more posts from this Blog, click here.