Category: Brand Loyalty

Twitter For Business

This is going to make traditional thinkers squirm. But it should make them squirm with delight. But amazingly, it won’t.

Ann Handley of Marketing Profs, mixes (happily and deliberately) business and personal on her Marketing Profs Twitter account. She discusses why business and personal tweets are critical to success. (I’ve been preaching it too). A word of caution, it’s 11 minutes long. I played it in the background last night while doing other work.

Ann Handley, MarketingProfs from Michael A. Stelzner on Vimeo.

(next blog)

1 Commonly Forgotten Business Tip

1 Commonly forgotten Business tip for personal and small business branding. This ain’t no shirt and tie message,  just common sense, following this morning’s run in the hot, heavy, humid Florida air:

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It Doesn’t Matter Epiphany

Life's Big Four
Life's Big Four

Thursday night our son(9) and I were enjoying the pool as the hot Florida sun was preparing to set.

As I floated on the raft, our conversation turned to business and I was explaining the money quadrant in the Mid Life Celebration model.

Listening to the echo of my own voice, I had to go inside and write this down:

“I thought I was worried about alienating myself from my friends. Turns out I was worried about whether I was right or wrong.”

Speaking Of Taking Longer

An Apple A Day
An Apple A Day

In our lifetimes, we will see a few things that change the world. Changing the world takes a long time.

The automobile did it. Slowly.

Electricity did it. Slowly.

The telephone did it. Slowly.

Medicine did it. Slowly.

Apple is doing it. Slowly.

September 11th did it. Rapidly.

How’s your tolerance for waiting? We are an impatient society mostly. Excellence demands we be patient. But you knew that already.

A month ago, I bought an Apple iPad, and ordered the iPad Case, and never mentioned it. But yesterday morning, well, the email came, announcing that the iPad Case has shipped, finally.

It’s on a boat from China. Slowly.