Category: Brand Loyalty

Sides and Desserts

Disney Jungle Cruise poster
Biggest leadership lesson from 30 years at Disney happened on the Jungle Cruise dock. Only 60 days into a lifetime career.

Sides:

  • Individual Activities
  • Group Activities
  • Executive Activities

Desserts:

  • One Off’s
  • Facilitation Help
  • Brainstorming Help
  • Walk-Throughs
  • Wilderness Summits/Retreats

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This website is about our WORK. To ponder today’s post about our HOME, click here.

Who gets invited

Joseph Gardner presents a Disney Trophy to Jungle Jeff.
L-R: Jungle Jeff, Jack Santiago, Ernesto Salas, Sara Walsh.
L-R: Jungle Jeff, Cheryl Noel, Chapin Noel, Sara Walsh, Jack Santiago, Ernesto Salas, and two Contemporary Resort catering team Cast Members (top right).
Pure backstage fun, Disney Cast Member style.
More backstage fun, Disney Cast Member style.
The Disney retirement party happened a few weeks after the official Halloween retirement date.

Who gets invited to a Disney retirement party?

Whoever you want to invite.

Obviously the entire 100-ish Cast Member Disney Institute team get auto-invited.

But here’s the rub, i picked a small venue.

Didn’t pick it to keep it small. Picked it for what the Contemporary Resort and the entire North end of Walt Disney World property means to me.

We live, intentionally, less than one-mile from the North side of Walt Disney World property. Can literally see our home from The Napa Room.

Thirteen of the 15 total years in Resort Operation’s locations are visible from The Napa Room. The other two Resort Ops years were at Disney’s Yacht and Beach Club Resort Hotels (1990 opening team).

Back to who gets invited.

Wayne gave me 12 extra invitations. That’s it. Understood it because of DI’s size and the Napa Room’s size.

  1. Cheryl Noel
  2. Chapin Noel
  3. Lee Cockerell
  4. Bob Spina
  5. Joe McColgan
  6. Lori McColgan
  7. Karel Rhodes
  8. Djuan Rivers
  9. Richard (The Grand’s Legendary “Greeter”)
  10. Neal McCord (my first Resort Ops supervisor and the person who recommended me to Disney Institute)
  11. Joao (John) and his wife….
  12. Arlete (The Grand’s legendary Main Lobby Showkeepers)

Intimate was the way to go.

Would have been cool if Walt (and Roy) Disney stopped by in a Dream.

Maybe they did.

Due to the Pirates Code, their appearance (or not) has never been commented on.

Richard Disney's Grand Floridian legendary Greeter
Richard and i worked together in the mid-and-late 1990’s. My son and i visited his Kissimmee Hospital room to pay final respects before heading to Glacier National Park. Richard was still lucid. When we returned, he was onto his next realm in our Universe.

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This website is about our WORK. To ponder today’s post about our HOME, click here.

Contribute

Small bird and hawk confrontation
Wait for it. It’s about to go down.

In a phone call this morning, i blurted out that i offer speaking discounts for 100% prepay at contract signing and for volume purchases.

A few days ago this 20% prepay discount netted the client a $5,000 savings.

What’s untold (until now) is that they booked the speaking engagement less than 30 days out. Technically, 100% is due simply by default to my standard terms; 50% at signing, 50% 30 days out.

While i didn’t need to be generous, i wanted to be. So i was.

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This website is about our WORK. To ponder today’s post about our HOME, click here.

The Disney Look is a thing

Disney Keynote Speakers
From the late 1980’s Disney Look Book. The center Cast member looks familiar.

The Disney Look is a thing.

Clean-cut.

Approachable.

A compliment to the Disney Show.

Never dreamt that blogging (nor running) would become a compliment to my Disney leadership and Disney Institute facilitation.

It’s only impossible until you do it the first time.

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This website is about our WORK. To ponder today’s post about our HQ, click here.

If you want to stay on this site and read more posts from this Blog, click here.

Dear jeff, this is marketing

Floor seating was all that was available. It was perfect. One of my Summer offices.

Marketing has been on my mind since day one (early 2008), specifically the brand story.

Why?

Because brand is the first thing people think of when they see or hear your name.

If consumer thoughts are remarkable, you stand a greater chance of being a natural choice at a high price point.

Being the same as the others is no way to get picked. Neither is offering a low fee, because someone is always willing to bid lower to get picked.

A clear, concise, and compelling marketing message is your best sales tool.

Nothing happens until a sale is made.

When humans make choices–that’s marketing. Marketing is the difficult work of telling a story that resonates, of bringing a consistent set of promises to people who want to hear them.

Seth Godin

Marketing isn’t about shortcuts, hustle or deception. Marketing is the art (and the science) of serving the people you seek to serve, to do better work by finding and satisfying needs. Marketing is the practice of making things better by making better things.

Seth

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This website is about our WORK. To ponder today’s post about our HQ, click here.

If you want to stay on this site and read more posts from this Blog, click here.