The speaker agent posted the question on a LinkedIn thread. See photo above.
And i ask the question because occasionally i wrestle with how well known do i want to be known, because becoming well known is marketing 101.
When a business is a one person show it’s really important that the intended and potential audience is clear about who the person is and what they do and how that person can help them and their business.
Try to imagine owning a business where you are the central figure for your product and your service. Then think about world-class branding and marketing, and the dilemma should become obvious.
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