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Emotion Trumps Everything

Corporate Kinship

Professional Speakers

The corporate kinship you (might) work so hard on and spend so much time and money on, it ain’t about features and benefits.

It isn’t. Then how do you garner attention in a saturated market?

What makes your features and benefits different? Guts? Courage? Passion? Integrity? Consistency? Balance? Mission? Vision? Faith? Hope? Love?

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Categories
Emotion Trumps Everything

Do You Get This Now?

Finland 2009

“Six under six”. …………(six meals under six grams of fat)

“Jared”.

Two Subway campaigns focused on losing weight. Which one do you remember? Much easier to see how emotion and storytelling enable the corporate kinship.

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Categories
Emotion Trumps Everything

Been Sayin’ It For Years

One sells emotion…one sells products & services. Feel the difference?

What’s the one thing? With social media branding, it’s igniting the soul of your followers with the soul of your company.

What’s the one thing the soul of your company ignites?

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