To the world, you may be just one person. To one person, you just may be the world.
Profoundly simple. Simply profound.
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Category: Emotion Trumps Everything
Corporate Kinship
The corporate kinship you (might) work so hard on and spend so much time and money on, it ain’t about features and benefits.
It isn’t. Then how do you garner attention in a saturated market?
What makes your features and benefits different? Guts? Courage? Passion? Integrity? Consistency? Balance? Mission? Vision? Faith? Hope? Love?
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Do You Get This Now?
“Six under six”. …………(six meals under six grams of fat)
“Jared”.
Two Subway campaigns focused on losing weight. Which one do you remember? Much easier to see how emotion and storytelling enable the corporate kinship.
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Been Sayin’ It For Years
One sells emotion…one sells products & services. Feel the difference?
What’s the one thing? With social media branding, it’s igniting the soul of your followers with the soul of your company.
What’s the one thing the soul of your company ignites?
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