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If Disney Ran Your Life

Client call questions

Client call questions:

  1. Who’s the audience
  2. Why Disney and this topic
  3. What do you want the buzz to be
  4. Conference theme & why
  5. How does topic support theme
  6. Greatest success past year
  7. Biggest unsolved challenge last year
  8. Budget
  9. Add ons

Logistics:

  1. Date, time, venue
  2. How many
  3. Seating
  4. Agenda
  5. Who introduces me
  6. If i start late, when should i end
  7. AV check
  8. Contract
  9. Recording
  10. Media
  11. Payment
  12. Feedback
  13. Testimonials
  14. Future opportunities
  15. Anything else

How’s that for a little behind the scenes look? It’s not the Magic that makes it work, it’s the work that makes it Magic.

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This website is about our WORK. To ponder today’s post about our HQ, click here.

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Categories
If Disney Ran Your Life

Mickey filling in for Vanna

Last night, the TV was on and i heard that Vanna is filling in for Pat as he recovers from surgery.

Can’t help but wonder what happened on the backstage side of our business to come up with this (Wheel of Fortune last night).

Big, fun, creative marketing ideas are a different kind of creativity than the day to day grind on the customer service front lines.

You understand the difference, right?

Marketing creativity is seen publicly by millions. Front-line operational creativity is invisible to customers (Guests).

Marketing creativity can become an annual event like the recent, “I’m going to Disney World” super bowl commercial, but no customers are personally impacted while visiting a Disney Destination because of that creative idea.

Frontline operational creativity can become a new customer process (or a removal or improvement of an existing process) and impact tens of millions of customers (Guests) annually, year after year. Additionally, one process enhancement can impact not only each customer, but every interaction with every employee – literally billions of interactions annually, year after year.

You want an example right?

Sure, take the FastPass clocks at FastPass eligible Disney Attractions. The clocks were a frontline Cast Member idea. Originally, it was an argument awkward debate between the Cast Member and the Guest as to who’s watch had the “correct” FastPass entrance time. The clocks became the official tie-breaker when two watches didn’t match and life returned to normal for every customer henceforth.

Backstage, Castzooming (Costuming), the process whereby Employees (Cast Members) obtain their daily Disney Costumes moved from a daily one-for-one exchange to a once a week, all five costumes exchange. Not only that, Cast Member asked to be able to take them home. Billions of cumulative employee interactions enhanced by two radical front line employee ideas.

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This website is about our WORK. To ponder today’s post about our HQ, click here.

If you want to stay on this site and read more posts from this Blog, click here.

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If Disney Ran Your Life

How well does your architecture serve you?

Just happened to notice a rocket launch a few minutes after it actually launched. Yesterday. Sitting at my desk.

Context: customer equals anyone that you serve, everyone in an organization serves others.

  1. Does your architecture help you deliver on what your customers want most?
  2. Does your architecture support your business strategy?
  3. Are workloads balanced among your leaders?
  4. Are employees getting the right amount of direction, not too much, not too little?
  5. Is there partnering and synergy across geographical and organizational boundaries?

i could go on, but these five define the point that there is much room for improvement.

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This website is about our WORK. To ponder today’s post about our HQ, click here.

If you want to stay on this site and read more posts from this Blog, click here.

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If Disney Ran Your Life

Upholding Disney’s attention to detail

Even the drum set matched Cinderella Castle’s Celebrate You messaging.

Upholding Disney’s attention to detail is our biggest challenge.

Why?

From the very beginning, paying attention to details most won’t notice is a hard sell – at an organization’s birth, growth, and maturity.

Why do it if 99% wont notice?

Coolest thing?

Three sentences up, change the words at an organization’s to in your personal life. (csn, txt me when you finish today’s posts. Ty.).

If you can convincingly answer this, you are in a unique class and world-class mindset.

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This website is about our WORK. To ponder today’s post about our HQ, click here.

If you want to stay on this site and read more posts from this Blog, click here.

Categories
If Disney Ran Your Life

Just because something works well

Bob’s Masterclass has two camera angles.

Just because something works well, does not mean it cannot be improved.

The road to excellence has no finish line.

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This website is about our WORK. To ponder today’s post about our HQ, click here.

If you want to stay on this site and read more posts from this Blog, click here.