The International Graphic Designer out did herself

Florida palm tree trimming
Late yesterday afternoon afforded a little time to trim a few trees.

 

The International Graphic Designer out did herself Thanksgiving Eve (two days ago). i woke up yesterday and opened her email attachment with the draft of the trifold presentation handout design.

Stunning.

And a perfect metaphor for giving thanks.

She did what i thought was improbable. So i sent her an email sharing exactly that, exclaiming how grateful i am to get to work with her.

It felt good to have so much gratitude on Thanksgiving morning before the sun came up.

 

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Creating this workbook is a great business lesson

Disney's Cinderella Castle
i must always remember my roots, my DNA.

 

Creating this workbook is a great business lesson. Should you pay by the hour or by the project? i do not have the definitive answer, but i do know this workbook will be well over $1,000 to design. Learning expensive lessons comes with the territory. Especially when you hire the best people. There’s a decent chance this workbook will be a breakthrough. Breakthroughs generally are worth every penny you spend.

PS. After this was written, the printing cost alone was $50 per book for 40 copies ($2,000 plus $1,000+ to design = $3,000+). Each book had a tangible $75 price tag. i did not factor in any of my time, which would up the price significantly. The client will never know.

 

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Are titles unimportant in leadership?

The Good Dinosaur ad
The Good Dinosaur ad in Disney’s Hollywood Studios parking lot yesterday.

 

One executive was talking with another, and it went like this, “I don’t believe in titles”.

i couldn’t help but wonder if the executive who said they don’t believe in titles would answer this question the same way.

Do you believe in responsibility?

“No, i don’t believe in responsibility”

Titles and responsibility are one and the same.

Everyone has a title:

CEO of You, Inc.

 

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Using prevailing wisdom is Disney’s secret to long-term success

Screen shot of email
Disney business secrets for success.

 

Disney’s business success is based on this prevailing wisdom:

Great organizations over-focus on the same things others under-focus on or ignore.

 

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Let the workbook work begin

Disney University
Disney DNA starts here.

 

Let the workbook work begin. What kind of workbook would you design if Disney ran your business?

It would be something like this:

  • Simple
  • Easy and fun to use
  • Powerful
  • Tells a story you won’t tire hearing
  • Challenges you to do work that matters
  • A frequent resource (not a shelf decoration)

There, that’s not too difficult.

 

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