Categories
Brand Loyalty Quotable

Dear jeff, this is marketing

Floor seating was all that was available. It was perfect. One of my Summer offices.

Marketing has been on my mind since day one (early 2008), specifically the brand story.

Why?

Because brand is the first thing people think of when they see or hear your name.

If consumer thoughts are remarkable, you stand a greater chance of being a natural choice at a high price point.

Being the same as the others is no way to get picked. Neither is offering a low fee, because someone is always willing to bid lower to get picked.

A clear, concise, and compelling marketing message is your best sales tool.

Nothing happens until a sale is made.

When humans make choices–that’s marketing. Marketing is the difficult work of telling a story that resonates, of bringing a consistent set of promises to people who want to hear them.

Seth Godin

Marketing isn’t about shortcuts, hustle or deception. Marketing is the art (and the science) of serving the people you seek to serve, to do better work by finding and satisfying needs. Marketing is the practice of making things better by making better things.

Seth

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Categories
Quotable

Don’t quote me on this

It’s kind of fun to do the impossible. -Walt

Don’t quote me on this.

What?

It’s been an intentional effort to rarely post quotes from other people on these five blogs.

Why?

In 2008 when i started writing, the notion of finding my own voice was intriguing.

Could i write with authority without quoting famous people?

Even crazier, could anything i write become quote-worthy?

If your goal isn’t impossible, you’re not reaching high enough.

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This website is about our WORK. To ponder today’s post about our HQ, click here.

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Categories
Quotable

Over-focus is my hypothesis

Disney Business insight
Twitter, yesterday. It’s unclear whether Disney Institute condones this image being public.
Disney Business insight
There’s a school of thought that says, “Give away your best content for free.”

Over-focus is my hypothesis…

Over-focus on the same things others under-focus on or ignore.

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This website is about our WORK. To ponder today’s post about our HQ, click here.

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Categories
Quotable

The freedom an entrepreneurial lifestyle brings

Howe ridge fire
It’s doubled since this photo a few days ago. Note the expected containment date, 2.5 months from now.

 

The freedom an entrepreneurial lifestyle brings is the payoff for the never-guaranteed success that only comes from taking the risk to do something that may not work.

But what actually makes it work is refusing to fail – in essence, refusing to quit.

You have to have a “burn-the-ships” passion.

Win or die.

Not becoming an entrepreneur leads to stress…

Stress is caused by the imbalance between effort and results.

We all want freedom, especially after we have spent decades in our careers, but few of us are willing to risk the effort required to get the results we dream of.

 

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This website is about our WORK. To ponder today’s post about our HQ, click here.

If you want to stay on this site and read more posts from this Blog, click here.

 

Categories
Quotable

Leadership requires you to ask for a lot

Disney Keynote Speaker
Context to the moment and for the brand.

You create your opportunities by asking for them.  – Paula Hansen

 

Leadership requires you to ask for a lot.

Leadership requires you to give a lot.

Just remember how karma works and you’ll be fine.

 

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This website is about our WORK. To ponder today’s post about our HQ, click here.

If you want to stay on this site and read more posts from this Blog, click here.