This Fortune article places Apple at the top of it’s list for the Most Trusted Company.
There’s a reason people either love Apple or don’t love Apple.
It’s as simple as the difference between night and day.
Apple illuminates the risky, undiscovered breakthroughs.
Microsoft illuminates the slow and steady, status quo.
Just like there are people who use the treadmill and train for the local 5k race.
And just like those that challenge the odds and the obstacles, for their Country’s Olympic Trials.
We need both, but only the risk-takers get their photo on the cereal box.