Decent is not Disney’s cultural goal

Bob Iger on Time Magazine cover
An excellent CEO is an obvious choice. Who would pick a decent CEO over an exceptional CEO?

A world-class organizational culture must set a standard so high, it literally guarantees competitive immunity.

Think about it and imagine your organization being intentional and relentless about clearly outdistancing your competition.

Now imagine aiming for decent organizational harmony.

Decent harmony is not the goal.

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By jeff noel

Retired Disney Institute Keynote Speaker and Prolific Blogger. Five daily, differently-themed personal blogs (about life's 5 big choices) on five interconnected sites.