Deconstruct Disney’s DNA then reconstruct it in the simplest terms

Disney Institute speakers
Margaret’s Tweet (yesterday, April 11) on the photo above is the focus here.


Without context, we are completely misguided and destined to fail.

“Culture by design starts with the customer.”




The customer experience starts with your employees.

The employee experience starts with your leaders.


Culture by design starts with leadership.

Be intentional with your leadership culture, otherwise your employee experience will be by default, instead of by design.

The degree to which your employee culture is by default is the degree to which your customer’s service experience is unintentional.

You’re welcome.

PS. Imagine what you could learn, do, and teach by being inside Disney and Disney Institute for 30 years.


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By jeff noel

Retired Disney Institute Keynote Speaker and Prolific Blogger. Five daily, differently-themed personal blogs (about life's 5 big choices) on five interconnected sites.