Disney Brand Loyalty summary:
Brand reputation drives long term profit more than everything else combined. Your reputation is your brand, and it’s the first thing your customer thinks of when they hear or see your name. How will they think of you?
Your Promise | Delivering Your Promise | Connecting Emotionally
Has anyone ever broken a promise to you? How did it feel? Probably pretty lousy, right? Think about this from a brand perspective. What if a brand broke a promise, how would you feel? Just as lousy and you’d most likely tell your friends, family, and colleagues about your terrible experience. Now, what if this brand belonged to you? It’s scary to think about your brand in an unfavorable way. But brand love and loyalty is easy, and it starts with a promise that you deliver, every time, no exceptions. And when you deliver on your promise, you build a good reputation. When you build a good reputation, you build trust. Promise, reputation, and trust all feed into emotion, and when you build an emotional connection with your customer, they remain loyal to your brand.
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On April Fool’s Day 2009, jeff noel began writing five daily, differently-themed blogs (on five different sites). It was to be a 100-day self-imposed “writer’s bootcamp”, in preparation for writing his first book. He hasn’t missed a single day since.