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Disney Brand Loyalty Book

Disney Customer Service Basic is to make eye contact and smile

Lyft driver photo
At Disney, we focus, intentionally, on smiling when we make eye contact. Also noteworthy, everyone in business faces public scrutiny.

 

Miguel was a nice person.

He chose his photo above.

He’s in the people business.

In the making people feel safe and comfortable business.

The trust business.

Imagine Disney marketing their Theme Parks and Resorts with Guests and Cast Members interacting and the Cast Members are not smiling.

Be intentional.

In your recruitment ads, your hiring goals (hire friendly people), your marketing, your employee training – these are a few of the mountain of things that make up your public brand image.

As i looked for a photo (and idea) for this post, i randomly fell on the Lyft receipt. i take photos of every business receipt to use in Quick Books business accounting.

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By jeff noel

Retired Disney Institute Keynote Speaker and Prolific Blogger. Five daily, differently-themed personal blogs (about life's 5 big choices) on five different sites.