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Disney Brand Loyalty Book

Emotion trumps everything

Disney leadership speaker
Emotion trumps everything.

 

Emotion trumps everything.

Customers are deciding whether you love them or not, every time they interact with your organization.

When they feel something uniquely special from your organization, brand loyalty is strengthened.

When customers sense a non-committed employee, process or facility, loyalty is eroded.

 

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By jeff noel

Retired Disney Institute Keynote Speaker and Prolific Blogger. Five daily, differently-themed personal blogs (about life's 5 big choices) on five different sites.