Emotion trumps everything

Disney Guests having fun
Consistently exceeding Guest (and Cast) expectations is the key to creating a deep, unbreakable emotional connection.

Disney has been named the most “intimate” brand among consumers in MBLM’s Brand Intimacy 2019 Study, moving up four spots from 2018. The annual study is a comprehensive ranking of brands based on emotion.

Earlier this year, The Walt Disney Company was named among the “World’s Most Admired Companies,” ranking No. 4 on Fortune’s annual survey of corporate reputation. Disney also recently earned high marks on Forbes’ list of the World’s Best Employers for 2018, placing fourth, and topped Forbes’ list of the World’s Best Regarded Companies for 2018.

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Published by jeff noel

Retired Disney Institute Keynote Speaker and Prolific Blogger. Five daily, differently-themed personal blogs (about life's 5 big choices) on five different sites.