Fear is a Liar
We admire legendary corporate cultures. Companies like Apple, Harley-Davidson, Southwest Airlines, and of course, Disney, come to mind immediately.
If we are honest with ourselves, would we say, deep down, we’ll never be as good.
i mean, seriously, how could we possibly create world-class brand reputation that actually manifests itself as organizational vibrancy?
And we believe the script we tell ourselves.
What if i challenged you to .think .differently?
To imagine being able to draw up cultural blueprints; to architect a foundation that you can’t wait to show and tell others about.
This book illustrates the three foundational brand loyalty building blocks for world-class corporate culture.
It’s just a dream and a drawing, but guess what?
Now you have a drawing.
You never had a blueprint before.
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