Was reminded how important relationships are when it comes to our emotional connection to a brand.
Emotional connections with every customer are such a challenging task for any company to scale.
And many of the 2,000 companies i saw while at Disney Institute continue to have the tremendous opportunity to:
- Believe what feels impossible isn’t.
- Design (architect) structure and processes to support scalable, world-class customer “wow.”
Without an emotional connection, we can’t be sure the organization loves us and values us and wants us to be ridiculously happy.
As i looked around the Apple store yesterday, i didn’t see anyone i knew. If they hadn’t been able to reach my wife in Pennsylvania while i waited, i wouldn’t have left with her new Apple Watch replacement. Apple Care replaced her damaged (from a drop) Watch with a new one. Cheryl gave me the bar-coded receipt to pick it up while she is gone.
i honestly couldn’t comprehend having to drive home without the Watch.
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On April Fool’s Day 2009, jeff noel began writing five daily, differently-themed blogs (on five different sites). It was to be a 100-day self-imposed “writer’s bootcamp”, in preparation for writing his first book. He hasn’t missed a single day since.