How Does Disney Brand?
The harsh reality is that satisfaction is dangerous.
At Disney, we are never satisfied.
Every day, all day, we are focused on exceeding expectations at every customer and employee touch point.
Sound like your organization?
World-class organizational brand loyalty must set a standard so high, it literally guarantees competitive immunity.
Think about it and imagine your brand loyalty being intentional and relentless about clearly outdistancing your competition.
Now imagine aiming for solid customer and employee loyalty.
Satisfaction is not the goal.
Exceeding expectations is the goal.
You want customers and employees definitely recommending, not probably will or most likely will.
You want customers who return or repurchase often, and employees who stay.
World-class brand loyalty is the goal.
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