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Disney Brand Loyalty Book

How important is your contribution?

Disney leadership speaker
Ever heard of the concept of purpose versus task?

 

How important is your contribution?

Are you trained to meet customer expectations?

Or are you trained to exceed them?

Doing your task (your job) well is designed to meet expectations.

Doing more than your task (more than your job) is designed to exceed expectations.

A remarkably small tweak in the culture that has magnified Disney as the world’s greatest customer service organization.

 

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By jeff noel

Retired Disney Institute Keynote Speaker and Prolific Blogger. Five daily, differently-themed personal blogs (about life's 5 big choices) on five different sites.