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Disney Brand Loyalty Book

In my line of work, i seem to see a lot more than most

Disney Institute expert speakers
Not only 30 years at Disney, but 15 years inside roughly 2,000 other organizations, while teaching at Disney Institute.

 

A snippet from The House That Ogilvy Built:

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Creating a First-class Business:
More than anything else, the glue that held together the organization as it grew around the world was training. Ogilvy used the metaphor of a teaching hospital. “Great hospitals do two things,” he said. “They look after patients, and they teach young doctors. Ogilvy & Mather does two things: We look after clients, and we teach young advertising people. Ogilvy & Mather is the teaching hospital of the advertising world. And as such, it is to be respected above all other agencies.”

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That said, my gift to the CEO is this:

Teach like you mean it.

 

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By jeff noel

Retired Disney Institute Keynote Speaker and Prolific Blogger. Five daily, differently-themed personal blogs (about life's 5 big choices) on five different sites.