Not until it’s something everyone wants to defend

Two Disney Institute speakers on Main Street
It sure seems like “you can’t go anywhere without bumping into someone you know”. Right Mike Reardon? Mike is a Disney Institute colleague.

Not until it’s something everyone wants to defend

If you’re the business owner or co-owner, you’re either the CEO, on the Cabinet, a silent partner.

Your stakes are as high as they get.

Owner.

You own the business.

You’ll defend it with every fiber in your mind, body, and spirit.

Right?

Now imagine you’re not the owner.

How invested are you in the issues, the challenges, the opportunities, and, the problems?

Not very.

Why should you be?

Do the math, what if 99.9% of your employees (at all levels) would be willing to walk away if times got too tough?

Do the math a second time. What if 99.9% of your employees (at all levels) would NOT be willing to walk away if times got too tough?

A striking difference to be sure.

Why wouldn’t they abandon ship?

Because they believe in what you do in such an unexplainable (and wonderful) way that they can’t imagine doing anything but protecting your Brand Loyalty culture, your emotionally connected brand.

Why?

Because your emotionally connected brand is a huge part of their emotionally connected personal brand.

It’s in their DNA to be on the (your) mission that makes the world a better place.

•  •  •  •  •

This website is about our WORK. To ponder today’s post about our HOME, click here.

By jeff noel

Retired Disney Institute Keynote Speaker and Prolific Blogger. Five daily, differently-themed personal blogs (about life's 5 big choices) on five interconnected sites.