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Disney Brand Loyalty Book

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Your Promise

This is your vision in a pair of work clothes. It’s your unifying goal.

 

Delivering Your Promise

You must identify every single touch point and then consistently deliver your Promise all day, every day.

 

Connecting Emotionally

It’s simple, emotion trumps everything. And exceeding expectations trumps meeting expectations.

 

 

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By jeff noel

Retired Disney Institute Keynote Speaker and Prolific Blogger. Five daily, differently-themed personal blogs (about life's 5 big choices) on five different sites.