Here’s the best analogy for why Brand Loyalty blueprints need to be drawn up like architectural drawings:
No one begins building anything without blueprints.
The more detailed the drawings, the better the outcomes.
Literally nothing gets missed when the design is on paper.
Take physical vibrancy, for example:
Common thinking includes the two headliners, diet and exercise. Sometimes sleep is referenced.
Rarely (probably never) have you or anyone you know refined physical vibrancy into seven core blueprints.
What would happen to your approach if you had to draw up plans for all seven?
A common response is overwhelm, leading to avoidance.
A second response is rationalizing the details are only for olympians and other superior athletes.
It’s the same way Brand Loyalty architecture is deemed critically important for only the world’s leading, blue-chip companies.
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