Walt Disney Quality Fortune Magazine recently ranked the Walt Disney Company number one for quality. Intel was number two. UPS number three. Apple number four. Big names. High expectations. Focused on excellence. Every single day. What does that mean to you and me? By jeff noel Retired Disney Institute Keynote Speaker and Prolific Blogger. Five daily, differently-themed personal blogs (about life's 5 big choices) on five interconnected sites. View all of jeff noel's posts.