Walt used the hospital room ceiling tiles as a map

Disney Institute Keynote Speaker
The vision is a group shot. The character placement happens organically.


“In this square mile we’re gonna do this. In that square mile we’re going to do that.”

The night Walt Disney died, his brother Roy was there. Roy recounted Walt saying the first sentence (above).

Roy was 71. Roy was a retired citizen when Walt died.

A smarter man would have sold the 27,443 acres.

We bought it cheap, we could sell it cheap.

The alligator, snake, and mosquito-infested swampland was purchased at roughly $200/acre.

Besides, there was no way you could build the vacation capital of the world in such a remote and swampy place.


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By jeff noel

Retired Disney Institute Keynote Speaker and Prolific Blogger. Five daily, differently-themed personal blogs (about life's 5 big choices) on five interconnected sites.