When brand loyalty transformation happens
Wouldn’t it be great if positive brand loyalty change just fell from Heaven?
But it doesn’t.
So ask yourself why you go to work each day. What’s the purpose? What do you contribute?
Is not your purpose to drive change, to make things better?
To make today a little, even if it’s imperceptible to most, better than yesterday.
To make this year better than last year?
To make your second decade better than your first?
Brand loyalty transformation won’t just come to you. It won’t happen on your week-long vacation to the beach.
It won’t happen when you wake up in the morning.
So why do you show up for work?
How do you find joy (and motivation) when you and your organization are stuck?
This is going to sound crazy but brand loyalty transformation happens when you need it to happen; the caveat is you’ve got to be willing to pay for it.
When you’ve run out of options you are close to a breakthrough. You are literally at the proverbial fork in the road.
Many fail to turn the corner because they couldn’t convincingly answer the previous questions about their purpose for showing up every day.
One direction leads to misery and frustration, the other to your first of many lucky brand loyalty breaks.
Looking back, you’ll wonder why you didn’t commit sooner.
Remember, brand loyalty growth is a long-term, never-ending process. Be thankful for all the years you and your organization struggled. Your struggle deserves the credit for bringing you to where you are now.
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