Where is Spring Grove?
For decades, Disney nametags had two images.
Mickey Mouse and the Cast Member’s first name.
In 1996 at Walt Disney World, we began celebrating our 25th anniversary.
Tom Elrod, our Marketing VP, announced that our new nametags would include our hometown.
To increase Guest to Cast interaction.
“Where’s Spring Grove? Is that near Pittsburgh?”
And at this point, it doesn’t matter.
What mattered was that a conversation had begun.
Hometowns became an icebreaker.
This was all done by design.
Note: The risk was in the breaking from 41 years of nametag tradition. It was one of the simplest and best ideas we ever implemented. As an unforeseen benefit, hometowns also increased Cast to Cast interaction.
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