How good do you want to be? A couple days ago walking to the Authority Rainmaker 2015 after party How good do you want to be? Good enough to go viral? Good enough to lead the category? Good enough to become the category? Headline news: Competitive immunity comes from being a category of one. Next Blog By jeff noel Retired Disney Institute Keynote Speaker and Prolific Blogger. Five daily, differently-themed personal blogs (about life's 5 big choices) on five interconnected sites. View all of jeff noel's posts.