Once we fully understand the why, we can pick our own how.
In speaking to a million people since 1999, have been trained to understand business insights – common sense at it’s glorious, most illuminated best.
Rare is the person or organization that focuses on the why.
We’ve been misled to focus on how and what.
If we need this explained further, we won’t understand.
If we feel confused, it’s because we do not yet understand the secret of why.