
Running TV or newspaper ads is expensive. Or use You Tube, Twitter, Blogging, Facebook, their cost is almost zero.
Hardly a company out there that doesn’t have a “follow us” on Facebook and Twitter. Why is that? Duh. These viral addresses are now as important as a physical address used to be.
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Yet so many companies will not “allow” their employees to embrace social media in order to help the company grow.
Is it liability? Probably. Is it fear? Probably that also. While it is tough controlling the flow of misinformation, I believe some companies are not doing enough to create a work environment that encourages the free expression of ideas.
David, patience is a virtue. Plus, one door closed means another opens (if you have faith). Guarantee I’d never have achieved 5,000 posts if it weren’t for the open door behind me.