Three years ago, did your organization have an official corporate social media policy? Doubtful. Today? Sure. Industry has mostly caught up with what has been street knowledge for years – social media is invaluable in communicating a brand.
A brand is the first thing someone thinks of when they hear your name. Brands are not always positive. Some brands are so positive, they are the definitive leader: Disney, Apple, Google, Starbucks, ESPN.