The coolest and most interesting thing about my book Walt Disney Company – one of the most admired and respected brands in the world The coolest and most interesting thing about my book? It’s not about Disney. At all. Thirty years in Orlando. Why no Disney? Next Blog By jeff noel Retired Disney Institute Keynote Speaker and Prolific Blogger. Five daily, differently-themed personal blogs (about life's 5 big choices) on five interconnected sites. View all of jeff noel's posts.