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Brand Loyalty

Apple has never (ever) disappointed. Ever.

iPhone screen shot of Apple logo
Apple has never (ever) disappointed. Ever.

 

Figuring the worst is a natural first reaction. Some of us stop there. Human nature. Socially acceptable.

Yet others (a rare minority) immediately search for the very best outcome and realize it could be even better than it is possible to imagine.

Immediately called Apple Care and scheduled the first available Genius Bar appointment to have the glass cover replaced ($79 under warranty).

Apple Store at Mall of Millenia was out of covers, therefor rendering an immediate repair impossible.

So they simply replaced the entire phone, no questions, no hesitation.

Apple has never (ever) disappointed. Ever.

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By jeff noel

Retired Disney Institute Keynote Speaker and Prolific Blogger. Five daily, differently-themed personal blogs (about life's 5 big choices) on five different sites.