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Brand Loyalty

Claiming to be an early adopter means you have to be one

Same iPhone5, but after the IOS7 install...
Same iPhone5, but after the IOS7 install…

 

IOS7 installed
IOS 7 makes the old 5 look like a new iPhone5

 

Claiming to be an early adopter means you have to be one. And therein lies the real reason to spend money to upgrade to the new iPhone 5s while still under contract. Call it a luxury tax. You must pay the price.

We also pay a luxury tax on the time investment for exercising. There is very little time for watching TV.

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By jeff noel

Retired Disney Institute Keynote Speaker and Prolific Blogger. Five daily, differently-themed personal blogs (about life's 5 big choices) on five different sites.