The goal of great company orientation programs is to have the instructor tell emotional stories about how cool the culture is. Know why?
Given the choice between working in a cool, exciting culture, and one that isn’t, which would you pick?
Personal, emotional, real stories from someone who was in the operation yesterday and is going back tomorrow, well, it’s as authentic as it gets.
At the end of the day, we want new employees to have an emotional attachment and a pride – one that they will defend throughout their entire career.
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