Failing Is An Option, In Fact, It’s Part Of Any Excellent Culture Failure is expected. Quitting is not. Try to do anything great or remarkable without failing. Reward excellent failures. Punish mediocre successes. Next Blog By jeff noel Retired Disney Institute Keynote Speaker and Prolific Blogger. Five daily, differently-themed personal blogs (about life's 5 big choices) on five interconnected sites. View all of jeff noel's posts.