Great Leaders Know That More Important Than Any Other Single Characteristic, This One Is King Zion National Park, October 2011 Great leaders know that more important than any other single characteristic, this one is King – trust. Think about it. PS. jeff noel trusted the hungry squirrel…right after he tightly zipped all backpack compartments shut. Next Blog By jeff noel Retired Disney Institute Keynote Speaker and Prolific Blogger. Five daily, differently-themed personal blogs (about life's 5 big choices) on five interconnected sites. View all of jeff noel's posts.