Artfully impact innovation Yesterday our stock jumped 13.6%. Disney+ was a thing well before COVID-19. Bob Iger’s risk to solely distribute our content is paying off in a way no one could have predicted. And at the same time, you can always predict that Disney will innovate. Once you create enough impact, innovation, and art, going through the motions becomes a consistently disappointing choice.dad • • • • • This website is about our WORK. To ponder today’s post about our HOME, click here. By jeff noel Retired Disney Institute Keynote Speaker and Prolific Blogger. Five daily, differently-themed personal blogs (about life's 5 big choices) on five interconnected sites. View all of jeff noel's posts.