Theory dollars Theory is like being an arm-chair quarterback. You never actually throw a pass under pressure. Until you own a business, you’re only currency is theory.dad • • • • • This website is about our WORK. To ponder today’s post about our HOME, click here. By jeff noel Retired Disney Institute Keynote Speaker and Prolific Blogger. Five daily, differently-themed personal blogs (about life's 5 big choices) on five interconnected sites. View all of jeff noel's posts.