Zappos vs jeff noel

hiking trail
Basically, a keep out sign.


The Zappos Way

Zappos defines its culture through its 10 core values:

1. Deliver WOW through service.
2. Embrace and drive change.
3. Create fun and a little weirdness.
4. Be adventurous, creative and open-minded.
5. Pursue growth and learning.
6. Build open and honest relationships with communication.
7. Build a positive team and family spirit.
8. Do more with less.
9. Be passionate and determined.
10. Be humble.


The jeff noel way

  1. Exploit your founder’s origin story.
  2. Use language and symbols.
  3. Use heritage and traditions.
  4. Use shared values.
  5. Use prioritized operational standards.
  6. Hire for attitude not aptitude.
  7. Defend a simple organizational purpose.
  8. Make great habits effortless.
  9. Have fun.
  10. Celebrate everything.


Culture is what people think and do without thinking.”



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By jeff noel

Retired Disney Institute Keynote Speaker and Prolific Blogger. Five daily, differently-themed personal blogs (about life's 5 big choices) on five interconnected sites.