Emotions Trump Everything When It Comes To Relationships Some things are worth dying for... Protecting things unites certain people and creates enemies at the same time. Positive emotions drive great relationships and negative emotions drive relationships apart: in business and in personal life. This is about as obvious as it gets, in’t it? Next Blog By jeff noel Retired Disney Institute Keynote Speaker and Prolific Blogger. Five daily, differently-themed personal blogs (about life's 5 big choices) on five interconnected sites. View all of jeff noel's posts.