The companies that have the longest term employee and customer loyalty – like Disney and Apple – earn that admirable reputation because of their focus and discipline on the smallest details.
It’s baked into their hardware (like trash cans) and manifested in their software – their insanely helpful employees.
It’s rare, hence valuable.
The recipe is simple.
Be nice to everyone, all the time.
And the unspoken part is this – whether they feel like it or not.